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Things worth knowing, written plainly.
I build websites for small businesses, which means I spend a lot of time looking at how they actually make and lose money. This is the useful part of that, written down. Free to read, nothing held back behind an email.
Is your business leaking money?
Most small businesses don't lose money in one obvious place. They lose it in a dozen small ones. Ten places it goes — from marketing you can't measure to invoices nobody chased — and what to do about each one this week.
Read it →More on the way.
Next up: what actually happens in the sixty seconds before someone calls a local business, and why three of them get a call and the rest never hear anything.
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